The Dongfeng Fengshen Haohan is a compact SUV launched under Dongfeng Passenger Vehicle’s Dongfeng Fengshen marque. Targeted at the "youthful, sporty, and tech-focused" family segment, it highlights value-for-money and fuel efficiency as key selling points. First introduced in 2023, the Haohan range offers two powertrain options—a 1.5T petrol variant and a 1.5T petrol-electric hybrid variant (Mach Hybrid DH-i)—serving as one of the flagship models showcasing the brand's "Mach Power" technology.
The Haohan has undergone several model year revisions. The 2025 model debuted in January 2025 with both petrol and hybrid lineups, with the petrol model carrying an estimated starting price of RM89,900. The 2026 model followed in December 2025, offered exclusively as a single 1.5T petrol variant dubbed the "Zhishang Edition", carrying an official recommended retail price of RM129,800—a RM15,900 price hike over the 2025 range-topping petrol variant despite significant equipment cuts. Key rivals in its segment include the Geely Boyue L, Changan CS75 PLUS, and Haval H6.
The Haohan adopts the "Star Language and Star Motion" design philosophy, blending athletic styling with high-tech cues. The front fascia offers two grille designs: high-spec variants feature a borderless dot-matrix grille, while base variants get a trapezoidal smoked mesh grille. These are flanked by sharp headlamp clusters linked by a full-width LED daytime running light bar, accentuating its wide stance. A three-section front bumper with functional side air curtains further sharpens its aggressive stance.
Along the flanks, the profile features sleek character lines, a floating roof design, chrome window sill accents, flush-fitting pop-out door handles, and 18-inch alloy wheels. At the rear, an upswept full-width LED taillight assembly features smoked interior elements, complemented by a split-type high-mounted stop lamp atop the roof spoiler and an aggressive quad-exhaust tailpipe setup integrated into the rear bumper.
Dimensionally, the Haohan measures 4,667 mm in length, 1,905 mm in width, and 1,630 mm in height (with height dropping to 1,620 mm for the 2026 model), riding on a 2,775 mm wheelbase. Its class-leading 1,905 mm width and generous 2,775 mm wheelbase deliver ample rear passenger space. It boasts a fully-laden minimum ground clearance of 197 mm. Exterior colours include Sci-Fi Silver, Ceramic White, and Gentleman Blue, among others.
Inside, the Haohan features a starry-sky wraparound intelligent cockpit. The 2025 model gets a 10-inch full digital instrument cluster paired with a 14.6-inch floating infotainment touchscreen (downsized to 12.5 inches on the 2026 model), running on the WindLink X smart in-car system with Amap navigation, 4G telematics, OTA updates, and AI voice command support. The cabin is trimmed predominantly in black with satin chrome accents, with mid-to-high variants receiving soft-touch padded surfaces. The multifunction steering wheel features a three-spoke flat-bottom design with tilt and telescopic adjustment. Physical switches for climate controls are retained below the air vents, while shifting is handled via an electronic gear selector (a crystal gear knob on the 2025 model, replaced by a conventional unit on the 2026 model). The 2026 variant is offered exclusively in Bulgari Black interior trim.
The Haohan is available with two powertrain options: a 1.5T petrol engine and a 1.5T petrol-electric hybrid system, both tuned to run on RON 92 unleaded petrol and meeting China VI emission standards.
The petrol variant is powered by a Dongfeng Mach Power 1.5-litre turbocharged inline-four engine (code DFMC15TP1), outputting 150 kW (approx. 204 PS) and 305 Nm of torque, with the torque band peaking between 2,000 and 4,000 rpm. Power is sent to the front wheels via a 7-speed wet dual-clutch transmission (7DCT). It accomplishes the 0-100 km/h sprint in 8.5 seconds, reaching a top speed of 190 km/h. Fuel consumption is rated at 5.99 L/100 km under the NEDC cycle and 7.09 L/100 km under WLTC. These figures put it in the upper tier of segment rivals, with its 150 kW output surpassing most 1.5T competitors.
The hybrid variant (DH-i) features the Mach Hybrid DH-i system, pairing a dedicated 1.5T hybrid engine with a dual-motor electric drive. The combustion engine matches the petrol unit's output (150 kW / 305 Nm), while the electric drive delivers 105 kW and 210 Nm, culminating in a combined system output of 215 kW and 565 Nm. Paired with a 4-speed dedicated hybrid transmission (DHT), it dashes from 0 to 100 km/h in just 6.0 seconds, while returning a fuel economy of 4.2 L/100 km on the NEDC cycle (4.97 L/100 km WLTC).
Energy storage for the hybrid variant is supplied by a Sunwoda ternary lithium-ion battery pack linked to the front-mounted dual electric motors. Fuel tank capacity stands at 51 litres. As a conventional series-parallel hybrid (HEV) rather than a plug-in hybrid (PHEV), it is not entitled to new energy green-plate policy privileges in China.
Underneath, the Haohan is underpinned by an all-round independent suspension setup, consisting of front MacPherson struts and a rear multi-link arrangement. This configuration represents a well-balanced chassis architecture in the compact SUV segment, striking a fine compromise between road-holding stability and passenger ride comfort.
Drivetrain layout is front-wheel drive (FWD) with electric power steering (EPS). Stopping power is provided by ventilated disc brakes at the front and solid discs at the rear, working alongside an electronic parking brake (EPB). It rides on 225/60 R18 tyres all around, complete with a space-saver spare wheel. While official approach and departure angles remain unstated, its 197 mm ground clearance easily accommodates light off-tarmac and uneven road surfaces.
The 2025 petrol variant came equipped with electronic driving aids including auto brake hold, hill-start assist, and hill descent control. For the 2026 model, auto brake hold has been omitted and drive mode selections have been curtailed. Suspension tuning is evidently pliant and comfort-oriented, ironing out minor road imperfections effectively; however, tyre roar and wind noise suppression at motorway cruising speeds are unremarkable, reflecting a frequent grievance noted in owner feedback.
Cabin appointments and onboard tech across the Haohan lineup vary considerably depending on the model year and trim level.
The 2025 Haohan was marketed on the premise of "democratised technology", packing standard kit such as a 10-inch digital instrument cluster, a 14.6-inch floating infotainment screen, a 1.08 m² panoramic glass roof, an in-cabin fragrance diffuser, keyless entry with push-button start, cruise control, rear air-conditioning vents, a 6-speaker sound system, and a reversing camera. The higher-spec Luxury variant introduced full-width LED lighting, a power tailgate with memory function, a 6-way power-adjustable driver's seat, heated power-folding wing mirrors, front side airbags, and a 360-degree surround-view camera with a transparent chassis display. The infotainment runs WindLink X 3.0, complete with AI voice recognition, 4G connectivity, OTA updates, and Amap navigation.
The 2026 Haohan Zhishang Edition, on the other hand, is a noticeably de-specified variant. Compared to the 2025 Luxury spec, it strips out numerous amenities, including the panoramic sunroof, roof rails, 360-degree camera, transparent underbody view, auto brake hold, hill descent control, power driver's seat, front side airbags, voice command system, automatic headlamps, power-folding wing mirrors, digital Bluetooth key, and remote engine start. The central display shrinks from 14.6 inches to 12.5 inches, though Amap navigation and smartphone screen mirroring have been added. Remaining equipment is pared down to a 10-inch instrument cluster, fragrance diffuser, push-button start, cruise control, reverse parking sensors, tyre pressure monitoring system (TPMS), and a 4-speaker audio system. Rear AC vents remain standard, and the 2026 variant still retains a fixed panoramic glass roof.
Seating is laid out in a conventional 2+3 five-seater configuration, featuring 60:40 split-folding rear backrests for versatile boot space expansion.
On the passive safety front, the Haohan utilises a high-strength cage body structure. The 2025 model offered dual front airbags as standard across all variants, with the Luxury spec adding front side airbags. The 2026 model downgrades this to just dual front airbags (two in total), dropping the side airbags. Standard passive safety equipment across all trims includes a tyre pressure monitoring system (TPMS), ISOFIX child seat anchor points, and seatbelt reminders.
For active safety, the 2025 lineup was comprehensively fitted with Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA/EBA), Traction Control (TCS), Electronic Stability Control (ESC/ESP), Hill-Start Assist, Hill Descent Control, and auto brake hold as standard. Top-tier variants added a 360-degree surround-view monitor with a transparent underbody view. The 2026 model heavily strips down active safety, deleting useful features such as auto brake hold, hill descent control, the 360-degree surround camera, and the transparent underbody view.
In terms of Advanced Driver Assistance Systems (ADAS), the Haohan range lacks Level 2 or higher driving assistance capabilities. The 2025 petrol Luxury and hybrid variants feature passive cruise control and a reversing camera, while the 2026 petrol variant settles for cruise control and reverse parking sensors. Crucial ADAS features such as Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), and Lane Keeping Assist (LKA) are completely absent, limiting driver assistance to only baseline operational functions.
Market performance for the Dongfeng Fengshen Haohan has long lingered at the lower end of the charts. Sales data reveals that in November 2025, the Haohan registered a monthly volume of just 126 units, placing it near the bottom of China's compact SUV segment. While full-year 2025 sales numbers have not been officially disclosed, monthly registration trends indicate that the model has been largely sidelined in the mainstream market.
Industry analysts attribute the Haohan's lacklustre sales to several key factors: first, weak brand equity, as Dongfeng Fengshen's brand awareness among Chinese domestic marques trails far behind heavyweights like Geely, Changan, and Great Wall Motor; second, a misguided product strategy—the 2026 petrol model's "price hike paired with de-specification" proved disastrous amidst an aggressive price war, driving prospective buyers away; third, inability to capitalise on hybrid credentials, where the Mach Hybrid DH-i’s impressive performance and low fuel consumption failed to translate into showroom footfall and sales conversions, hampered by limited marketing push and low consumer recall; and fourth, fierce rivalry, with similarly priced contenders such as the Boyue L, CS75 PLUS, and Haval H6 offering far superior equipment levels, stronger brand pull, and proven consumer confidence.
From an ownership perspective, satisfied buyers highlight its exceptional fuel efficiency (4.2 L/100 km on the hybrid), punchy performance (0-100 km/h in 6.0 seconds for the hybrid), and generous interior space (2,775 mm wheelbase and 1,905 mm wide track). Conversely, criticisms centre on subpar high-speed NVH insulation (pronounced tyre roar and wind buffeting), occasional infotainment glitches (map update errors, digital cluster flickering), 12V battery drain issues (with several owners noting unresolved parasitic draw after multiple workshop visits), and the drastic equipment cuts on the 2026 model that have put off prospective buyers.
On paper, the Haohan holds commendable strengths in its powertrain (notably the hybrid setup) and chassis fundamentals. The Mach Power 1.5T unit’s 150 kW output leads its class, while the hybrid’s 6.0-second century sprint and 4.2 L/100 km fuel economy comfortably rival offerings from tier-one Chinese brands. However, in terms of brand cachet, equipment packaging, build quality consistency, and after-sales network strength, the gulf between the Haohan and class benchmarks remains glaring. The 2026 model's counter-intuitive move to raise prices while stripping features has only pushed it further into obscurity in a cutthroat compact SUV segment. For buyers prioritising fuel economy, brisk performance, and cabin volume over badge prestige, the 2025 hybrid variant still holds decent value; however, for those demanding robust equipment levels and established brand peace of mind, cross-shopping against segment rivals at this price point is strongly advised.
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